“Dream A Little Dream – The Laurel Canyon Scene”

Lovin' Spoonful, Mamas and the Papas, Love, Kaleidoscope, Byrds, CSN&Y, Joni Mitchell, Frank Zappa, Doors and the list goes on. During much of the 1960's Laurel Canyon represented a carefree, if not over-indulgent counter-culture stoked with drugs, sexual promiscuity and above all, musical creativity that captured the hippie vibe at its core. Be sure to tune in to Earache My Eye beginning January 7, 2017 as DJ Mark Lefebvre brings you the best of Laurel Canyon and other deep album...

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Revisiting the 1960’s British Blues Explosion

John Mayall's Bluesbreakers, Blues Incorporated, Free, Yardbirds, Ten Years After, Peter Green-era Fleetwood Mac, and the list goes on for 1960's era British heavyweights who were inspired by the Chicago and Mississippi Delta Blues scenes. Be sure to join veteran WSCA DJ Mark Lefebvre as he visits this and other sub-genres of deep album rock of the 60's and 70's on Earache My Eye, coming to you each Saturday from 7-9 AM beginning January 7, 2017.

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Coming Soon To WSCA – Earache My Eye!

DJ Mark Lefebvre will bring WSCA listeners back to the days of deep album rock and the vibe of late night FM broadcasts on Saturday's, 7-9 AM, beginning in January 2017. From the Animals to Zappa, Altamount to Woodstock, you'll revisit the days when rock posters, black lights and headphones ruled the music world. Watch this space for upcoming news. And keep on trucking!

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Building For The Future

Remember 10 years ago when there were no iPhones? It was only 12 years ago that iTunes was launched. Prior to 2003, there was no Comcast On Demand service, no podcasts, no apps, and Netflix was a mail order system. Oh how the times have changed and every media group, whether it be a commercial station or a small community station needs to deliver content to consumers who now have connectivity wherever they go. We are well into the era...

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Programming For Community

Portsmouth Community Radio is exactly what the name denotes, a radio station that serves the community. Maybe it would be more accurate to say “communities” because of the many fractures that often place social groups at odds with each other. So how do we, as a programming department, serve the needs of our greater community in a way that encourages unity rather than division? The first thing we do is to embrace diversity in our programming schedule. WSCA has a...

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Managing The New Traffic Patterns of Radio

Radio used to be a two-way street where a station sent out a signal and listeners could call in if they wanted to... but not anymore. Today radio is more like a super highway with traffic patterns that route incoming and outgoing content across multiple platforms that are all geared to enhance the listener's experience and increase a station's audience. But like all traffic it needs to be properly directed and the lanes kept in good shape so that everyone...

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Know and Grow Your Audience

In radio the big question is “Who is listening?” accompanied often by a second question of “How many are listening?”. For most people involved in radio the answer to the second question will be how they judge the success of a radio station. I think we can all agree that the higher the number of listeners is indeed a good gauge of a station’s health. And most often a high number of listeners is a result of fully understanding the...

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Radio’s Role in Supporting Artists

What is radio for? Depends on who you ask. For some people it is where they find local or national news. For others it is the source for sports or political talk. But for the majority of radio consumers it is the place they turn to for music & entertainment. Traditionally, radio has been a leading source for people to discover new artists and new songs and it has been an important tool for artists and record labels alike to find...

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